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Own It Girl

Feb 17, 2021

On today's episode we talk about staging; what to look for, when to start planning for it, and what the statistics say about the selling with a "staged" house vs. a non-staged house.

Diane Brennan with Coldwell Banker Realty talks about "de-personalizing" your home - why it distracts potential buyers from them mentally picturing the place as their potential home!

Our guest to help us with this is Alicia Guerrieri. She's the founder and CEO at iSearchDecor, LLC and author of Making it Pop: A 5 Step Guide to Professionally Optimizing Your Property to Sell at Maximum Return. To learn more about her book and to download timeline templates and much more, visit

Tom Ross with Bay Equity Home Loans talks about loans, and how to access money for renovation. He talks about home equity lines of credit and other possible options.